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Research papers

Typology versus segmentation

Recently psychographic characteristics have become en vogue to typify and to describe groups of people. How fruitful are these psychographic variables, these personal values and value-systems to describe people and to explain behavioural differences...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay
Company: Unilever
June 15, 1989
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Citation

Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-versus-segmentation


Research papers

The natural grouping of banks

In this article 'Natural Grouping', a new technique for image and positioning research is introduced. The more conventional approaches to image research - the free format, the explicit and the implicit techniques - are briefly discussed. The...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Ton Kuylen, Theo M. M. Verhallen
June 15, 1988
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Citation

Kuylen and Verhallen (1988a, June 15). The natural grouping of banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-natural-grouping-of-banks